The increasing DOOH(digital out of home) and social conflicts necessitate the management of DOOH. However, the current laws have limitations in addressing these issues. The objective is to formulate a regulatory framework that takes into account the distinctive features of DOOH, with a specific focus on ads exceeding 30㎡. Employing methods such as literature reviews, surveys, expert consultations, and questionnaires, this study aims to delve into perception characteristics, proposing enhancements that are intricately tied to legal systems. To set itself apart, the research adopts a differentiated approach by analyzing how these ads are perceived and suggesting improvements closely aligned with legal frameworks.

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