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Publication

Research on digital outdoor advertising management status and improvement measures
Yoon, Hoseon Assistant Research Fellow Cho, Sangyu Senior Research Fellow Kim, Younghyun Research Fellow
  • Basic 2023-12
  • 2023.12.31
  • 4Page
  • Hit 734
Summary

The increasing DOOH(digital out of home) and social conflicts necessitate the management of DOOH. However, the current laws have limitations in addressing these issues. The objective is to formulate a regulatory framework that takes into account the distinctive features of DOOH, with a specific focus on ads exceeding 30㎡. Employing methods such as literature reviews, surveys, expert consultations, and questionnaires, this study aims to delve into perception characteristics, proposing enhancements that are intricately tied to legal systems. To set itself apart, the research adopts a differentiated approach by analyzing how these ads are perceived and suggesting improvements closely aligned with legal frameworks.

Contents

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Yoon - other reports

건축공간연구원 네이버 포스트 건축공간연구원 네이버 TV 건축공간연구원 유튜브 건축공간연구원 페이스북